Desiree Perez was recently named one of the most influential people in the music industry by music publication, Billboard. For those who have not heard of her, Desiree is the Chief Operating Officer for hip-hop conglomerate, Roc Nation. While she may fly under the radar, make no mistake– Perez is a true mover and shaker in the industry. Over the past several years, she has been the point woman on a number of negotiations. Her toughness is well-known among the industry as a tough negotiator, and has closed a number of deals since being named COO in 2009. She has been a friend to Roc Nation’s founder, Jay-Z, for over 20 years and his trust in her abilities is unmatched.
Desiree Perez, known as Des to her friends, has a long history of running successful businesses such as high-end night clubs in New York City. She has negotiated huge deals for Roc Nation, including Beyoncé’s Formation stadium deal and Rhianna’s Samsung deal. She is known to take charge of meetings with her no-nonsense approach, and can hang with the biggest boys in the room. Under her guidance, Roc Nation has grown year-over-year and is currently the fastest growing entertainment group in the world. She also runs Jay-Z’s SC Enterprises and the fast-growing Tidal music streaming service. She also happened to be the lead in the negotiations for acquiring Tidal in 2015. She has helped launch many other business in the New York area and is still a huge player in the nightlife there.
Details desire: Facebook.com/public/Desiree-Perez