Ad Agencies

Jose Borghi the advertising giant in Brazil

Jose Boghi is considered among the most influential advertisers in Brazil. He is the founder of Mullen Lowe, an ad agency which created most successful campaigns that stuck in the minds of the people. Some of hi Advertising includes mammals of Parmalat and Sazon which had the famous hit ‘it is love’ by Luciano and Zeze di Carmago and more information click here.

Borghi was born in Presidente Prudente where he graduated with a degree in Advertising in PUC Campinas and Propaganda offered by PUC. Before this, Jose Borghi had a hard time choosing his career path, but his sister helped him. She invited him to watch a theater performance at Castro Neves. This helped Barghi a lot. He left there knowing what exactly he wanted to do with his life. Borghi even won Cannes Lion, an award that he had come to watch some time back.

Mr. Borghi started his career in the year 1989 where he worked as an editor at an Ad Agency Standart Ogilvy. Due to his exemplary work, Borghi has raised the ranks at this Brazilian Advertising Agency. He ignored job offers from reputable Brazilian Advertising Agencies such as Talent, DDB/DM9, Leo Burnett, and FCB and decided to open his own Ad Agency with his Partner Erh Ray. The company was called BorghiErh and eventually becoming Borghi Lowe after it was acquired by Lowe in 2006.

Erh Ray once said that he attributed their success to the fact they had no mentors, and they started with almost nothing. This made them work harder to be who they are today. Borghi Lowe has since grown in Brazilian Advertising industry and expanded into international markets in Advertising and learn more about Borghi.

Recently, Borghi Lowe entered into mergers with Lowe and Partners and Mullen group. The agency is now known as Mullen Lowe where Jose Borghi is co-chief executive officer alongside Andre’ Gomes. Success came as a result of Jose Borghi’s ability to persist even the harshest situations. He knew very well that success isn’t by luck or fate but working very hard towards your goals, this eventually paid out for him and Borghi on Facebook.

Mullen Lowe Brasil has worked with large brands such as Honda, where they helped them develop campaigns that went ahead and become a success won awards both in Brazil and internationally. Besides this, Mullen Lowe Brasil has worked with Globo, Unilever, Fiat, Delta Airlines, Bunge Group, Asia Motors among other prominent brands.

They have won prestigious awards: 17 Cannes Lions, 7 London Festival Awards, 10 The One Show Awards among others. Was also nominated for ‘Advertiser of the Year’ by APP and Borghi’s lacrosse camp.

Best Decisions

Perhaps the two best decisions that José Henrique Borghi has made lie in joining Mullen Lowe Brasil and in continuing as its new co-COO. He could not be prouder. In fact, why take my word for it? See what he himself has stated multiple times on social networks, on his company site and even on his Cannes blog. Jose Borghi has not only directed ads for Brazil’s residents but has worked with those seen all throughout the world; as such, his diversified portfolio has allowed him both to be seen and recognized by many and more information click here.

Jose does not give up, no matter how stringent the task, and that’s what his co-workers love most about him: He is fully committed to the current task, be it due now or later. He commits to the deadlines and delivers each time. He knows what it means to have thousands of people relying on him daily, and he apparently never lets them down. His ads and their Ad campaigns are special in delivering quality content that sticks in people’s minds and makes the message clear.

Jose attended this year’s Cannes Film Festival, to much enjoyment, and thus wrote many important themes that he noted in the Cannes official blog page. You may view more than two dozen small articles written by him there and learn more about Borghi.

He has mainly noted that it does not matter how many ideas an ad rep, a marketing expert or a content curator currently has spinning in his creative mind. All that matters are those two or three nuggets of gold; the rest will sell itself. It’s thus important for one to brainstorm and weed out his many ideas – in order to find those few of lasting value that will make the final cut, those top ideas that stick. Jose has done this before and Borghi on Facebook.

Success Continues For Alexandre Gama

Seen as one of the legends of Brazilian advertising, Alexandre Gama is now one of the world’s leading advertising creatives and executives after a career that has seen him become a globally recognized marketing expert. The global recognition Alexandre Gama has received has continued in the last few years after he was named to the Global Creative Board of the impressive Publicis Groupe that is made up of just six creative executives.

Alexandre Gama has passed through a number of Brazil’s leading advertising agencies throughout his career as he moved from positions of writer and copywriter through to becoming Vice President and President of a number of the top ad agencies in Latin America. Gama eventually made his name with a wider audience when he established his own Neogama ad agency and formed a number of links with top European and global advertising specialists.

The business world is not the only area where Alexandre Gama has received the highest level of praise; Gama has also received a number of awards from his peers, including numerous Golden Lion’s from the Cannes Film Festival. One of the highest honors given to Alexandre Gama has been the decision to display his work at the Brazilian Museum of Art, which made him the first advertising creative to receive this honor.