Best Decisions

Perhaps the two best decisions that José Henrique Borghi has made lie in joining Mullen Lowe Brasil and in continuing as its new co-COO. He could not be prouder. In fact, why take my word for it? See what he himself has stated multiple times on social networks, on his company site and even on his Cannes blog. Jose Borghi has not only directed ads for Brazil’s residents but has worked with those seen all throughout the world; as such, his diversified portfolio has allowed him both to be seen and recognized by many and more information click here.

Jose does not give up, no matter how stringent the task, and that’s what his co-workers love most about him: He is fully committed to the current task, be it due now or later. He commits to the deadlines and delivers each time. He knows what it means to have thousands of people relying on him daily, and he apparently never lets them down. His ads and their Ad campaigns are special in delivering quality content that sticks in people’s minds and makes the message clear.

Jose attended this year’s Cannes Film Festival, to much enjoyment, and thus wrote many important themes that he noted in the Cannes official blog page. You may view more than two dozen small articles written by him there and learn more about Borghi.

He has mainly noted that it does not matter how many ideas an ad rep, a marketing expert or a content curator currently has spinning in his creative mind. All that matters are those two or three nuggets of gold; the rest will sell itself. It’s thus important for one to brainstorm and weed out his many ideas – in order to find those few of lasting value that will make the final cut, those top ideas that stick. Jose has done this before and Borghi on Facebook.