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Factors That Have Made Fabletics and Other Successful Brands Rely of the Power of the Crowd

Recently, the influence of the power of the crowd on driving purchases has increased tremendously. This is due to a change in consumer behavior where more people are relying on online reviews before making purchases than ever before. Companies like Fabletics have taken advantage of this change and have changed their marketing strategies to become review-centric. Customer reviews have become so influential because of;

 

Trust

Most customer review readers trust the information as they take it to come from a familiar person. A study by BrightLocal showed that 84% of the people consider online reviews to be true. Consumers do not trust the information they find in marketing and advertisement.

 

Popular With Customers

The number of people who read customer reviews has been steadily increasing. Most of their decisions are determined by what they read in those reviews. A negative review has a higher chance of driving potential customers away from a business.

 

Common in Companies

Research by L2 found out that about 76% of successful brands rely on customer review pages on their websites to increase sales. More companies are embracing this practice. The increasing number of businesses using reviews has led to rising impact of these reviews on sales.

 

The Impact of Using Reviews

 

They Boost Revenue

Positive reviews have a positive influence on revenue. A company like Fabletics was only started in 2013, and its revenues have grown to over $235 million due to reviews. A company should ensure it has authentic and genuine reviews to drive sales.

 

Improved SEO Ranking

Positive reviews have been found to enhance a company’s search ranking. By appearing among the top search results, the company is also expected to receive more visitors. Positive reviews, therefore, enhance the ranking of a company without additional investments in SEO.

 

Kate Hudson and Her Role at Fabletics

It is incredible to have so many people – celebs, journalists, and paparazzi among others, thronging Beverly Hills Hotel and watch Kate Hudson walking on a red carpet, not for the launch of a movie or TV show but for to witness Fabletic’s collaboration with Demi Lovato, a famous pop superstar.

 

Although Kate is an actress without any business background, she has worked hard with her team to see Fabletics become a $250 million company in just four years. Moreover, the number of paying members has increased to more one million. When Don Ressler and Adam Goldenberg, the brains behind the TechStyle Fashion Group thought about introducing an athleisure brand back in 2013, they settled for Kate.

 

Gregg Throgmartin, the current Fabletics president, said that Kate was chosen because she is approachable, not so serious, and lives an active lifestyle. At the company, Kate is always active taking part in various activities such as reviewing the budget and designing just to name a few. And unlike most celebrities who are rarely seen in products they embrace, Kate is always seen doing exercises in her Fabletics gear.

 

Fabletics is an online company that sells sportswear, footwear, and accessories for women. According to the company’s president, they work hard to sell high-quality products to their customers at half the price. Despite Kate being heavily involved in the business, she still loves acting.

Nathaniel Ru Invested In Foodworks Because It May Change The Country’s Food System

For those who like many varieties of indie foods that are hard to find in one place, Foodworks may soon help such products become more accessible to them. The two men who founded the new company provide co-working space to food entrepreneurs.

Over 150 startups are already using the company’s co-working locations in Rhode Island, Maine, New York and New Jersey. Nathaniel Ru was especially interested in the creative idea and decided to invest in Foodworks.

The founders said that they were interested in health-conscious ventures and were excited to see how the new idea may positively change the American food system.

How Foodworks Started

Nick Devane and Mike Dee are the visionaries behind Foodworks. The pair started a company called Homemade before they launched Foodworks. Homemade prepared healthy home-cooked frozen meals for busy people to reheat and enjoy.

There were several snack foods as well. Devane and Dee discovered that a former pharmaceutical plant in Brooklyn was on the market for a bargain. Its commercial culinary facilities attracted them since they needed better equipment and more space. The two men decided to buy the plant.

Regulations and other issues presented challenges that Dee and Devane saw as an opportunity to modify their innovative food service. They moved on from the Homemade venture and decided to make healthy food accessible in a different way with the Foodworks co-working concept. With the new business model, food entrepreneurs could use the commercial space to make and distribute their own healthy goods.

Their previous work experiences were useful in everything from website development to financial planning for the new company. Devane’s work background includes software development and construction. Dee’s background is in corporate finance and technology. The regulatory issues and other problems were soon resolved, and the pair opened Foodworks with a one-of-a-kind business platform.

How Foodworks Helps Entrepreneurs

When Dee and Devane started Homemade, the space and regulatory issues were some of their biggest obstacles. Learn more about Nathaniel Ru: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/

The two realized that these common obstacles kept many other talented health food creators out of the market. Good ideas and products do not reach many people when entrepreneurs do not have the resources or knowledge to bring their innovations to life.

Dee and Devane decided to address that common pain point by helping entrepreneurs individually. People who make health food products can contact Foodworks with their ideas. Since Foodworks is passionate about helping health food entrepreneurs succeed, the company gives each interested person a checklist of required forms, steps and expenses. For example, small business owners who want to use the co-working space must obtain insurance.

The company also provides tips for saving money while handling startup costs. Foodworks charges a membership fee for each participant. In the original Brooklyn location, membership prices range between $300 and $2,000 per month. Membership costs vary depending on how much time a person must spend in the kitchen and how much storage space the individual requires.

One of the Brooklyn members praised Foodworks for its checklist and helpfulness. As someone who had worked in finance for over a decade before starting her own health food company, the member said that the checklist eliminated the need to spend hours using search engines to find important information.

Devane said that many people go through life with great ideas in their minds but never actually attempt them because they do not know what to do next, and Foodworks solves that problem for them. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork

Another benefit of using Foodworks is gaining networking opportunities. Since people share working space, they meet other food entrepreneurs. The members share ideas and advice with one another. They can help one another by giving recommendations to their customers.

Dee and Devane keep lists of lawyers, business managers, marketers and other professionals who want to help health food entrepreneurs succeed. Foodworks has a mentoring program that involves these professionals. If new or existing Foodworks members need legal advice or help with other tasks.

The Spectacular Securus Technologies

I discovered that the headquarters of the Securus are located in the United States of America. The company is a privately owned company has widely established itself in the country. The job opportunities that the company has provided usually involve high skills. Licensed technicians have been able to be employed in the company in the Dallas offices.

 

 

I also noted that the company provides numerous benefits to the various jobs that it has displayed. The employees are usually satisfied with the positions in which they have been employed in. The jobs are normally fulltime but the employees are given a free environment in which they can work.

 

 

The technicians that are employed by the Securus technologies have to undergo checking on their background. The technicians need to access the prisons physically so as to assess the various equipment at the company. The company has been able to employ the implementation engineer.

 

 

From my research, I discovered the engineer has various roles which he has to do. The systems in the company that involve installation of hardware are dedicated to him. The management involving logistics, spares, configuration, and vendors are also linked to the engineer.

 

 

The Securus Company has highly invested in numerous projects. The previous five years have been successful for the company since the inmates have widely accessed their services. The Securus has installed programs in its companies that have favored its employees. The Securus has also been involved in charitable events.

 

 

I noted the company has been influential in alerting women to go for screening programs. The company has also facilitated the month of cancer awareness. The company has promoted unity among its members where the members can communicate during the hardest times.

Paul Mampilly gives his take on Amazon’s Interest in Healthcare Stocks

In 1997 Amazon went public with their initial shares trading at just $18 per share. Back then their operations only included selling books. From this humble beginnings, Amazon grew to be a mammoth online retailer and service provider that we know today that deals with almost all categories of products, movie and music streaming and even in the food delivery business. Amazon has been rumored to be eyeing the healthcare sector. Considering the disruption reputation it has built over the years, news such as these cannot be ignored by any serious investor. This is one of the reasons Paul Mampilly, a seasoned investment guru took his time to jot down the possible repercussions of this move if Amazon were to go through with it. The blog post was published by Banyan Hill Publishing.

Paul said that such a move would be devastating for the portfolios of other stockholders as they are dividend-paying stocks. He added that according to his analysis, whenever Amazon targets a company, the company’s stocks change their trajectory to a downward trend, an observation he termed as “Amazoned.” Amazon is particularly targeting the prescription drug market, and Paul Mampilly’s lacrosse camp.

Paul Mampilly explained that whenever a company is Amazoned, the business’s first priority is directed towards price efficiency and transparency. Lack of transparency is one of the reasons Amazons targets some companies. Paul said that the stock market has already sensed this impending threat and as a result, some companies have already dropped giving examples such as CVS which dropped by more than 25 percent since spring of 2016 and Express Scripts that dropped by more than 35 since the summer of 2015.

 

About Paul Mampilly

Paul Mampilly is currently a senior editor at Banyan Hill Publishing. He has been with the Publishing Company for two years now helping ordinary people to grow their fortunes by intelligently and wisely investing in stocks and technology. Paul Mampilly attended Fordham University where studied Masters in Business Administration.

Paul began his career from the bottom at Bankers Trust as an assistant portfolio manager in 1991. Paul gained experience and knowledge in the investment industry fast. As a result, he quickly grew through the ranks to serve in important positions with a number of reputable firms such as ING and Deutsche Bank, managing multi-million dollar accounts, and Twitter.com.

Today, Paul Mampilly works as a research and investment analyst and also teaching people on how to maximize the return on investment of their money.

Richard Mishaan Design: Creating Beauty in Simple Ways

Being an interior designer is one thing. However, being a remarkable one is another thing. For one Richard Mishaan, the sky is the only limit. He has managed to blend his love for fashion, art and music as sources of inspiration in his design projects. With a background in architecture, Mishaan is one of the most respected interior designers in the US and other parts of the world. He has a firm known as Richard Mishaan Design.

Richard Mishaan Design

Richard Mishaan Design was born out of the love and passion for interior design. Mishaan created the firm after being an apprentice at the offices of Philip Johnson. He wanted to establish an interior design firm that would help residential clients to create amazing spaces within their homes. For a good number of years, Mishaan handled residential projects more than commercial ones. However, he started doing more commercial projects in the recent past.

Some of the notable projects which Mishaan has worked on include the redecoration of various hotels, both in the United States and his home country, Colombia. His redesigning of the presidential suites of the St. Regis Hotel in New York City will go down as one of the exciting projects which he has ever worked on. He also helped to design residences in the Dominica Republic and Colombia.

Mishaan’s Work Ethic

Throughout his career in interior design, Richard Mishaan has found ways of incorporating his love for culture and art in his work. He believes that creating beautiful spaces is not really a matter of how expensive your décor is, but the quality of what you acquire. He is also more concerned about the quality of art, instead of quantity.

With Richard Mishaan Design, Mishaan has managed to live his dream. Richard Mishaan continues to create inspiring designs worth recognition.

Whitney Wolfe is Ready for Next Page in Her Life

It is evident that Whitney Wolfe is on a mission. Some people may say that good luck never strikes twice, but Whitney Wolfe knows all too well that the dating app industry is one that has made her famous on two different occasions.She has become a successful business leader that has created a company called Bumble. This is her second dating app, and it is the company that she will inevitably be known for. This is going to be the company that Whitney Wolfe plans to use to change the face of social media.In the very beginning it seemed as if Whitney Wolfe was only interested in creating a dating app.

As time progressed people became much more familiar with Whitney Wolfe and her desire to expand her company. Just as Whitney Wolfe has turned to a new chapter in her life of a married woman she also plans to turn her company into one where people will look at it as more than a dating app.She is a true entrepreneur that never stops coming up with new ideas. This may be the thing that attracted Michael Herd to her. It is easy to see how one could take interest in a young entrepreneur that speaks her mind. She has definitely been able to create a presence in social media that was not there before she arrived. No one was clearly thinking that aspect of networking, friendship building and dating crabby combined under one company, but Whitney Wolfe certainly embraces this. In fact, she has a strong desire to make this happen.

Anyone that has seen Whitney Wolfe interviews so far knows that she is already in the process of getting this done. Bumble has expanded into Bumble Bizz and Bumble BFF. This is a clear sign that the company is changing and evolving as more people discover exactly who Whitney Wolfe is.She will not be hard to spot these days. Readers of Vogue magazine and Huffington Post people are discovering Whitney Wolfe through the lavish marital ceremony that she had on the Amalfi Coast. The fact that people are recognizing someone that they may have never known without coverage of the wedding is a great thing for Whitney Wolfe. It puts her in the spotlight, and people will often go and research who she is when they see this wedding through the form of pictures.

Freedom Debt Relief Testimonials

Freedom Debt Relief has been offering debt settlement services to clients in binding financial circumstances for nearly 20 years. As a way to celebrate its long history of helping those burdened with the stresses of financial hardship, the company recently released several testimonials from clients who have successfully participated in debt relief courses and eradicated financial obstacles. One Freedom Debt client, Anne Marie, discussed her financial circumstances in detail. She believes that she would have had to enter bankruptcy if it had not been for the swift customer service and attentive financial program offered by Freedom Debt and Freedom Debt Relief’s lacrosse camp.

 

Client Review

Anne Marie had always been responsible with her finances, but began to attain massive amounts of debt when she was fired from her job. The lengthy three year period that Anne endured without gainful employment wrecked havoc on both her bank account and her credit sources. By the time she was hired by another company, Anne could no longer afford the minimum monthly payments that were required to maintain a positive credit report. When creditors began to make daily calls to her home, Anne decided to seek the professional services of Freedom Debt. She is now on the road to financial freedom and learn more about Freedom Debt Relief.

 

How These Services Can Help

Many individuals in Anne Marie’s situation could gain positive information through a free consultation from Freedom Debt Relief. After discussing financial circumstances with a debt and credit counselor, clients are offered assistance in the selection of a debt relief program that caters specifically to their personal situation. This company offers information on credit counseling, debt consolidation, debt settlements, refinancing options, bankruptcy education, and do it yourself programs. Interested parties can gain more information by visiting the company’s web page.

More Visit: https://www.youtube.com/watch?v=usPKMwbCCPU

The Freedom Life Insurance Company Offers Consumer Friendly Life Policies

Life insurance is a product that most people should have, but it is also a concept that many do not fully understand. It is really a miracle product because it enables the creation of an instant estate for just pennies on the dollar.

According to Crunchbase, Freedom Life Insurance is one of the most competitive and customer oriented companies that makes a great effort to explain its policies and products to the public.

Life insurance policies are available in two distinct formats, that of term life insurance and permanent life insurance. Term coverage is most often sold in a format of years of coverage.

For example it is available in 10, 15, 20, and 30-year coverage formats and then when the term of years is up, the policy expires and the coverage ceases to exist. Term life insurance is the least expensive from a cash flow basis because of its temporary nature. Learn more about Freedom Life Insurance: https://www.ehealthinsurance.com/ehealthinsurance/benefits/ifp/IHC-MultiState/IHC-MultiState-FreedomChoice-BR-0811.pdf

Permanent life insurance covers an insured individual as long as he or she is alive. If a person dies at any time during their lifetime, a named beneficiary will receive the death benefit of the policy. Permanent life insurance has a growing cash value internally in the policy.

This has the purpose acting as a reserve against the increasing mortality risk each year the policy is in force. A loan can be taken by the policy owner against the cash value, which then reduces the death benefit by the amount of the loan.

Freedom Life Insurance offers both types of life insurance coverage and can even combine the two types together in order to devise a coverage plan that will fit the needs of the insured and his or her family as well as their budget.

A well-trained Freedom Life Insurance agent will be able to assist in the design and implementation of such a plan for clients.

The making of a Leader in the Real Estate Development

Hussain Sajwani is DAMAC owner,a residential real estate company. The real estate began its operation in 2012 after the Dubai government allowed foreigners to own property within Emirates. Hussain Sajwani saw non-emiratis as potential buyers and before Sajwani could finish his development projects close to 38 residential buildings had already been sold out in six months. Hussain and Sajwani family has over time strived to put Dubai on the map by making it a glittering destination.

 

For instance, at the beginning of 2013, Hussain Sajwani teamed up with Donald Trump to develop two international golf courses. The trump international golf course was established at the Akoya residential development while the other will be developed at the Damac developments and the course is scheduled for the opening before the end of 2018.

 

Soon after he was sworn in as the president of the United States, Trump described Hussain Sajwani as an amazing man who had just offered him a business deal worth two billion which he had to turn down. Before venturing into real estate, Hussain Sajwani was in the food service industry where he attracted different clients including the United States military.

 

Damac properties have been a pioneer in the luxury real estate industry since 2012, delivering luxurious commercial, leisure and residential properties in different regions including the United Kingdom, Lebanon, Jordan, Qatar, Saudi Arabia and UAE. Damac has branded itself as a leader in stylish living given that it has developed over 19,000 homes. Additionally, it has a development portfolio that features more than 44,000 units in each of its development stages

 

As a leader in real estate development, Damac properties strive to provide clients with unique homes and stylish living concepts. What’s more, they are committed to helping couples settle on the right home by guiding them on investing in properties that offer high investment returns. Damac group success comes from their tireless effort of selecting and retaining knowledgeable employees.

 

This means sourcing for the right partners including award-winning contractors, designers, and architects. They also identify and select sophisticated building materials as well as prime development locations that brings out unmatched results. Taking into account what they have learnt from their clients in the past fifteen years, you can be rest assured that they are leaders in luxury destination and bespoke homes.

 

Connect with Hussain Sajwani on LinkedIn.

Overview of Equities First Holdings

Equities First Holdings is a provider if the alternative financing solutions based on stocks. The company was established by Al Christy Jr. in 2002 in Indianapolis Indiana State where it countries to operate from. Al Christy Jr. continues to be the Chief Executive Office of the Equities First Holdings.

Since the company was founded, it has completed over one thousand transaction in the process delivering about $1 billion dollars to individual and corporate clients in need of cheap financing. According to the CEO, the company continue to experience success due to conformity of his team with his tested investment and loan guidelines. As such, the company utilizes an investment model which is based on organic and natural cycles in the market.

Before Christy launched the company in 2002, he spend sufficient time studying the market patterns using his funds. He tested various investment and loan strategies and eventually developed a methodology which continues to yield high returns as well as provide clients with cheap loans.

Their LinkedIn Profile: https://uk.linkedin.com/company/equities-first-holdings-llc