Factors That Have Made Fabletics and Other Successful Brands Rely of the Power of the Crowd

Recently, the influence of the power of the crowd on driving purchases has increased tremendously. This is due to a change in consumer behavior where more people are relying on online reviews before making purchases than ever before. Companies like Fabletics have taken advantage of this change and have changed their marketing strategies to become review-centric. Customer reviews have become so influential because of;

 

Trust

Most customer review readers trust the information as they take it to come from a familiar person. A study by BrightLocal showed that 84% of the people consider online reviews to be true. Consumers do not trust the information they find in marketing and advertisement.

 

Popular With Customers

The number of people who read customer reviews has been steadily increasing. Most of their decisions are determined by what they read in those reviews. A negative review has a higher chance of driving potential customers away from a business.

 

Common in Companies

Research by L2 found out that about 76% of successful brands rely on customer review pages on their websites to increase sales. More companies are embracing this practice. The increasing number of businesses using reviews has led to rising impact of these reviews on sales.

 

The Impact of Using Reviews

 

They Boost Revenue

Positive reviews have a positive influence on revenue. A company like Fabletics was only started in 2013, and its revenues have grown to over $235 million due to reviews. A company should ensure it has authentic and genuine reviews to drive sales.

 

Improved SEO Ranking

Positive reviews have been found to enhance a company’s search ranking. By appearing among the top search results, the company is also expected to receive more visitors. Positive reviews, therefore, enhance the ranking of a company without additional investments in SEO.

 

Kate Hudson and Her Role at Fabletics

It is incredible to have so many people – celebs, journalists, and paparazzi among others, thronging Beverly Hills Hotel and watch Kate Hudson walking on a red carpet, not for the launch of a movie or TV show but for to witness Fabletic’s collaboration with Demi Lovato, a famous pop superstar.

 

Although Kate is an actress without any business background, she has worked hard with her team to see Fabletics become a $250 million company in just four years. Moreover, the number of paying members has increased to more one million. When Don Ressler and Adam Goldenberg, the brains behind the TechStyle Fashion Group thought about introducing an athleisure brand back in 2013, they settled for Kate.

 

Gregg Throgmartin, the current Fabletics president, said that Kate was chosen because she is approachable, not so serious, and lives an active lifestyle. At the company, Kate is always active taking part in various activities such as reviewing the budget and designing just to name a few. And unlike most celebrities who are rarely seen in products they embrace, Kate is always seen doing exercises in her Fabletics gear.

 

Fabletics is an online company that sells sportswear, footwear, and accessories for women. According to the company’s president, they work hard to sell high-quality products to their customers at half the price. Despite Kate being heavily involved in the business, she still loves acting.

Nathaniel Ru Invested In Foodworks Because It May Change The Country’s Food System

For those who like many varieties of indie foods that are hard to find in one place, Foodworks may soon help such products become more accessible to them. The two men who founded the new company provide co-working space to food entrepreneurs.

Over 150 startups are already using the company’s co-working locations in Rhode Island, Maine, New York and New Jersey. Nathaniel Ru was especially interested in the creative idea and decided to invest in Foodworks.

The founders said that they were interested in health-conscious ventures and were excited to see how the new idea may positively change the American food system.

How Foodworks Started

Nick Devane and Mike Dee are the visionaries behind Foodworks. The pair started a company called Homemade before they launched Foodworks. Homemade prepared healthy home-cooked frozen meals for busy people to reheat and enjoy.

There were several snack foods as well. Devane and Dee discovered that a former pharmaceutical plant in Brooklyn was on the market for a bargain. Its commercial culinary facilities attracted them since they needed better equipment and more space. The two men decided to buy the plant.

Regulations and other issues presented challenges that Dee and Devane saw as an opportunity to modify their innovative food service. They moved on from the Homemade venture and decided to make healthy food accessible in a different way with the Foodworks co-working concept. With the new business model, food entrepreneurs could use the commercial space to make and distribute their own healthy goods.

Their previous work experiences were useful in everything from website development to financial planning for the new company. Devane’s work background includes software development and construction. Dee’s background is in corporate finance and technology. The regulatory issues and other problems were soon resolved, and the pair opened Foodworks with a one-of-a-kind business platform.

How Foodworks Helps Entrepreneurs

When Dee and Devane started Homemade, the space and regulatory issues were some of their biggest obstacles. Learn more about Nathaniel Ru: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/

The two realized that these common obstacles kept many other talented health food creators out of the market. Good ideas and products do not reach many people when entrepreneurs do not have the resources or knowledge to bring their innovations to life.

Dee and Devane decided to address that common pain point by helping entrepreneurs individually. People who make health food products can contact Foodworks with their ideas. Since Foodworks is passionate about helping health food entrepreneurs succeed, the company gives each interested person a checklist of required forms, steps and expenses. For example, small business owners who want to use the co-working space must obtain insurance.

The company also provides tips for saving money while handling startup costs. Foodworks charges a membership fee for each participant. In the original Brooklyn location, membership prices range between $300 and $2,000 per month. Membership costs vary depending on how much time a person must spend in the kitchen and how much storage space the individual requires.

One of the Brooklyn members praised Foodworks for its checklist and helpfulness. As someone who had worked in finance for over a decade before starting her own health food company, the member said that the checklist eliminated the need to spend hours using search engines to find important information.

Devane said that many people go through life with great ideas in their minds but never actually attempt them because they do not know what to do next, and Foodworks solves that problem for them. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork

Another benefit of using Foodworks is gaining networking opportunities. Since people share working space, they meet other food entrepreneurs. The members share ideas and advice with one another. They can help one another by giving recommendations to their customers.

Dee and Devane keep lists of lawyers, business managers, marketers and other professionals who want to help health food entrepreneurs succeed. Foodworks has a mentoring program that involves these professionals. If new or existing Foodworks members need legal advice or help with other tasks.

The Spectacular Securus Technologies

I discovered that the headquarters of the Securus are located in the United States of America. The company is a privately owned company has widely established itself in the country. The job opportunities that the company has provided usually involve high skills. Licensed technicians have been able to be employed in the company in the Dallas offices.

 

 

I also noted that the company provides numerous benefits to the various jobs that it has displayed. The employees are usually satisfied with the positions in which they have been employed in. The jobs are normally fulltime but the employees are given a free environment in which they can work.

 

 

The technicians that are employed by the Securus technologies have to undergo checking on their background. The technicians need to access the prisons physically so as to assess the various equipment at the company. The company has been able to employ the implementation engineer.

 

 

From my research, I discovered the engineer has various roles which he has to do. The systems in the company that involve installation of hardware are dedicated to him. The management involving logistics, spares, configuration, and vendors are also linked to the engineer.

 

 

The Securus Company has highly invested in numerous projects. The previous five years have been successful for the company since the inmates have widely accessed their services. The Securus has installed programs in its companies that have favored its employees. The Securus has also been involved in charitable events.

 

 

I noted the company has been influential in alerting women to go for screening programs. The company has also facilitated the month of cancer awareness. The company has promoted unity among its members where the members can communicate during the hardest times.