Jose Boghi is considered among the most influential advertisers in Brazil. He is the founder of Mullen Lowe, an ad agency which created most successful campaigns that stuck in the minds of the people. Some of hi Advertising includes mammals of Parmalat and Sazon which had the famous hit ‘it is love’ by Luciano and Zeze di Carmago and more information click here.
Borghi was born in Presidente Prudente where he graduated with a degree in Advertising in PUC Campinas and Propaganda offered by PUC. Before this, Jose Borghi had a hard time choosing his career path, but his sister helped him. She invited him to watch a theater performance at Castro Neves. This helped Barghi a lot. He left there knowing what exactly he wanted to do with his life. Borghi even won Cannes Lion, an award that he had come to watch some time back.
Mr. Borghi started his career in the year 1989 where he worked as an editor at an Ad Agency Standart Ogilvy. Due to his exemplary work, Borghi has raised the ranks at this Brazilian Advertising Agency. He ignored job offers from reputable Brazilian Advertising Agencies such as Talent, DDB/DM9, Leo Burnett, and FCB and decided to open his own Ad Agency with his Partner Erh Ray. The company was called BorghiErh and eventually becoming Borghi Lowe after it was acquired by Lowe in 2006.
Erh Ray once said that he attributed their success to the fact they had no mentors, and they started with almost nothing. This made them work harder to be who they are today. Borghi Lowe has since grown in Brazilian Advertising industry and expanded into international markets in Advertising and learn more about Borghi.
Recently, Borghi Lowe entered into mergers with Lowe and Partners and Mullen group. The agency is now known as Mullen Lowe where Jose Borghi is co-chief executive officer alongside Andre’ Gomes. Success came as a result of Jose Borghi’s ability to persist even the harshest situations. He knew very well that success isn’t by luck or fate but working very hard towards your goals, this eventually paid out for him and Borghi on Facebook.
Mullen Lowe Brasil has worked with large brands such as Honda, where they helped them develop campaigns that went ahead and become a success won awards both in Brazil and internationally. Besides this, Mullen Lowe Brasil has worked with Globo, Unilever, Fiat, Delta Airlines, Bunge Group, Asia Motors among other prominent brands.
They have won prestigious awards: 17 Cannes Lions, 7 London Festival Awards, 10 The One Show Awards among others. Was also nominated for ‘Advertiser of the Year’ by APP and Borghi’s lacrosse camp.